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Effective January 25, 2022
This policy describes the types of information we may collect from you or that you may provide when you use the SMS text messaging system (our “SMS System”) and our practices for collecting, using, maintaining, protecting and disclosing that information.
This policy applies to information, including information relating to you in identified or identifiable form (your “personal information”) we collect through the SMS System.
It does not apply to information collected:
The SMS System is not intended for children under 13 years of age (or such legally required higher age of children being lawfully able to provide consent). No one under age 13 (or such legally required higher age) may provide any information to, through or on the SMS System. We do not knowingly collect personal information from children. If you are under 13 (or such legally required higher age), do not use or provide any information on the SMS System or on or through any of its features or provide any information about yourself to us, including your name, address, telephone number, e-mail address or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 (or such legally required higher age) without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child, please contact us at firstname.lastname@example.org
We may collect several types of information from and about users of our SMS System, including personal information:
We may collect this personal information:
The information we collect on or through our SMS System may include:
The information we collect automatically is statistical data and does not typically include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our SMS System and to deliver a better and more personalized service, including by enabling us to:
The technologies we or our affiliates or our respective contractors or service providers may use for this automatic data collection may include cookies or other tracking tools, for example to track a conversation you initiate. If you do not want us to utilize these do not use the SMS System.
We or our affiliates or our respective contractors or service providers may use Google Analytics to understand how you make use of the SMS System and to ensure that it functions properly and for other purposes.
We use information that we collect about you or that you provide to us, including any personal information:
We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.
We may also disclose your personal information:
To request access to or delete any personal information that you have provided to us, submit to us a Data Privacy Request Form. We cannot delete your personal information except by also deleting your user account. You may also send us an e-mail at email@example.com to correct any personal information that you have provided to us. We may not accommodate a request to access, delete, or change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
California residents have additional privacy rights under the California Consumer Privacy Act, which are described in our California Consumer Privacy Act Notice.
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure.
Unfortunately, the transmission of information via text is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our SMS System. Any transmission of personal information is at your own risk.
Some of the personal information you provide to us may include health information or other sensitive or special categories of personal information (defined under applicable data privacy laws.) We do not process sensitive or special categories of data without your express consent or otherwise as permitted by the data privacy laws. We protect your personal information through appropriate technical and organizational security measures in compliance with applicable law. Although we make good faith efforts to store the information we collect in a secure operating environment that is not available to the public, we cannot guarantee complete security. Further, while we work to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party “hackers” from illegally obtaining this information.
Under applicable data privacy laws, our lawful processing grounds include consent, our legitimate interests in operating and improving the SMS System, public interest and contractual and legal necessity. In particular, we process your personal information on the basis of our legitimate business interest pursued by the Company and its affiliates to manage any technical issues or support requests that may arise, to comply with our reasonable business-related obligations and requirements and to comply with our legal and contractual requirements. Furthermore, our legitimate interests or those of a third party include our requirements to use your personal information in litigation or for our legal purposes involving the Company and /or its affiliates and may also include the need to transfer your personal information to countries without adequate data protection laws compared to those in your country of residence (including the United States where the Company is located). In this event, we will take reasonable steps to protect your personal information as required by the data privacy laws.
Retention of Your Personal Information
We retain your personal information relating to the use of our SMS System for the duration of our business relationship and for up to seven years after our last communication for legal, regulatory, audit and tax requirements. Further, your personal information may be stored by Company or its designee (including without limitation a data warehouse or other storage system selected by Company) within the legal limitation period during which claims against the Company or its affiliates may be asserted. After this period has expired, your personal information relating to your use of the SMS System will be deleted.
You have certain rights regarding your personal information, as described below, which are subject to applicable data privacy laws:
To exercise these rights, please contact us at: firstname.lastname@example.org.
If you wish to raise a concern about how we have handled your personal information, you can contact us (details above) and we will investigate the matter and respond to you promptly. You can also raise your concerns with any competent data privacy authority in your country of residence.
Kraft Sports and Entertainment LLC
One Patriot Place
Foxboro, Massachusetts, 02035, USA